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12 Jul 2019

Jr. Online Advertising Specialist (Creative, Analytics or Strategic Track)

WebFX

This employer is not affiliated with LBC.

 Harrisburg, Pennsylvania, United States
Type: Full-Time

Job Description

What You’ll Do 

 

Responsibilities
Optimizing client website for search engines (on-page SEO)
Working under senior Internet marketers and supporting them on some of our largest campaigns and client accounts
Developing SEO content strategy for our copywriting team to create
Creating Internet marketing campaign reports
Analyzing competitors’ websites and online marketing initiatives
Managing client SEO and PPC campaigns
Correcting technical issues on the backend of websites
Optimizing web content for keywords related to customer products and services
Managing email marketing campaigns
Performing A/B, website usability, and website conversion rate testing
Driving client success on the web

 

Percentage Breakdown
20% updating website content

15% managing client ad campaigns

15% managing other Internet marketing campaigns – i.e. Email, CRO, etc.

15% building/developing content strategy

10% client strategy and analytics

10% creating revenue, ROI and traffic reports for client campaigns 

10% writing ad copy, emails, etc

5% analyzing client’s’ competitors

Note: This position is not client facing

What We’re Looking For 

 

Desired Education

Bachelor’s Degree in Marketing, Advertising, Business, Journalism, Communications, Information Systems or Statistics (GPA above a 3.4)

 

Experience 

Should have customer service experience in any industry

Part time/summer job/internship experience is a must

Basic HTML experience (a plus)

Advertising agency experience (a plus)

Any Internet marketing experience (a plus)

Experience with Google Analytics (a plus)

 

Qualities

Stays up to date on new changes to the web and actively reads several blogs

Professional, dependable, solid work ethic

Detail-oriented

Self-motivated

An eye for detail

Dedication to quality and high level of follow through

Approaches problem solving proactively and in a professional manner

Excellent time/project management skills

Solid analytical skills and ability to make decisions based on data

Creative problem solving abilities

Ability to meet deadlines

Outstanding written communication skills

What You’ll Get 

 

Compensation

$33,000 – $36,000 (potentially higher based on work experience)

GPA 3.8+: Add up to $3K to high range

Elite college or university & graduation w/ high honors: Add up to $3.5K-$5K to high range

 

Location

Harrisburg, PA in the Moffitt Mansion

Harrisburg ranked as one of the country’s Top 50 Places to Live: http://bit.ly/1PeH6LJ

How to Apply

Visit webfx.com/jobs to apply!

 

Job Details

Job Categories: Marketing. Job Types: Full-Time. Salaries: 20,000 - 40,000. Job expires in 17 days.

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