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1 Oct 2019

Jr. Digital Marketing Specialist (Internal) – Strategy Track (TOP 5 EMPLOYER IN PA)

WebFX {Top 5 Employer in PA}

This employer is not affiliated with LBC.

 Harrisburg, Pennsylvania, United States
Type: Full-Time

Job Description

What You’ll Do

Responsibilities
* Optimizing client website for search engines (on-page SEO)
* Working under senior Internet marketers and supporting them on some of our largest campaigns and client accounts
* Developing SEO content strategy for our copywriting team to create
* Creating Internet marketing campaign reports
* Analyzing competitors’ websites and online marketing initiatives
* Managing client SEO and PPC campaigns
* Correcting technical issues on the backend of websites
* Optimizing web content for keywords related to customer products and services
* Managing email marketing campaigns
* Performing A/B, website usability, and website conversion rate testing
* Driving client success on the web

Percentage Breakdown
* 20% updating website content
* 15% managing client ad campaigns
* 15% managing other Internet marketing campaigns – i.e. Email, CRO, etc.
* 15% building/developing content strategy
* 10% client strategy and analytics
* 10% creating revenue, ROI and traffic reports for client campaigns
* 10% writing ad copy, emails, etc
* 5% analyzing client’s’ competitors
Note: This position is not client facing

Location
* Harrisburg, PA in the Moffitt Mansion
* Harrisburg ranked as one of the country’s Top 50 Places to Live: http://bit.ly/1PeH6LJ

What We’re Looking For

Desired Education
Bachelor’s Degree in Marketing, Advertising, Business, Journalism, Communications, Information Systems or Statistics (GPA above a 3.4)

Experience
* Should have customer service experience in any industry
* Part time/summer job/internship experience is a must
* Basic HTML experience (a plus)
* Advertising agency experience (a plus)
* Any Internet marketing experience (a plus)
* Experience with Google Analytics (a plus)

Qualities
* Stays up to date on new changes to the web and actively reads several blogs
* Professional, dependable, solid work ethic
* Detail-oriented
* Self-motivated
* An eye for detail
* Dedication to quality and high level of follow through
* Approaches problem solving proactively and in a professional manner
* Excellent time/project management skills
* Solid analytical skills and ability to make decisions based on data
* Creative problem solving abilities
* Ability to meet deadlines
* Outstanding written communication skills

What You’ll Get

Compensation
* $35,500 – $38,500 (potentially higher based on work experience)
* GPA 3.8+: Add up to $3K to high range
* Elite college or university & graduation w/ high honors: Add up to $3.5K-$5K to high range

How to Apply

To apply: Visit www.WebFX.com/jobs to submit a cover letter, resume and sample works.

 

Job Details

Job Categories: Marketing. Job Types: Full-Time. Job Tags: Advertising, full-time, Internet, marketing, web, and webfx. Salaries: 20,000 - 40,000. Job expires in 67 days.

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